Got a booking engine? Probably you're losing money because you're not analyzing its hidden data
Not easy, but not as difficult as it may seem. Give it a try, you need data culture!
True story: sick and tired of failed relationships, I decided I had enough of the random encounter method (so called destiny) and opted for a matching algorithm instead. You see, I’m a scientist at heart, much more rational than emotional.
In the late nineties, I was able to persuade a handful of Caribbean hoteliers to adopt my ludicrously simple and cheap online booking engine. Among those pioneers, the GM of Couples Tower Isle: He even went to suggest to check
The owner of the big OTA chuckled at my question. “Every morning we have an entire team checking competitors’ rates and adjusting ours”, he said. “Dynamic pricing is essential today. It was a logical process for us”. Of course, it
A question of survival Years ago, an independent hotelier posed the same question to me, only linked to the accommodation business. I couldn’t believe my ears at the moment; since then I learnt that, although news and buzzwords travel fast
A short guide to spot them before it’s too late
Still using Excel to run your travel business? Can’t get rid of the telex and Palm Pilot, either? Come on, modernize your stack!
Up to a few of years ago, I was usually derided when I presented the idea to intermediaries. Or anyone else, for that matter. “Bah, RM is only for hotels. Besides, we don’t have inventory”, they would utter in an
During a recent trade show, I conducted a simple poll targeting a fairly large sample of DMCs I know firsthand or indirectly, asking more or less the same questions: Would you be able to tell me your most profitable product
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