{"id":12237,"date":"2018-05-20T17:53:55","date_gmt":"2018-05-20T15:53:55","guid":{"rendered":"http:\/\/revva.net\/?p=12237"},"modified":"2024-01-12T20:19:34","modified_gmt":"2024-01-12T20:19:34","slug":"glossary-of-misused-buzzords-in-the-travel-industry","status":"publish","type":"post","link":"https:\/\/imssc.org\/biflix\/glossary-of-misused-buzzords-in-the-travel-industry\/","title":{"rendered":"Glossary of misused buzzords in the Travel Industry"},"content":{"rendered":"<p>In Spanish we have a precise term to define a person that uses words without knowing their meaning: \u201c<strong><em>filatico<\/em><\/strong>\u201d. It appears the English translation is &#8220;<a href=\"https:\/\/www.collinsdictionary.com\/dictionary\/english\/sesquipedalian\" target=\"_blank\" rel=\"noopener\"><em><strong>sesquipedalian<\/strong><\/em><\/a>&#8220;, but I am not sure it&#8217;s right. So I\u2019ll go ahead and coin a new term for this particular kind of poseurs: <span style=\"color: #0000ff;\"><strong>buzzworder<\/strong><\/span>.<\/p>\n<p>The following is a short compilation of silly misuses of technical or current fashionable expressions. May you find it funny, or at least useful to avoid being a buzzworder!<\/p>\n<p><strong>Artificial intelligence<\/strong>: the strongest fuel of human stupidity, these days. I cannot tell how many cases I saw the term \u201cAI\u201d used as a synonym for automation or simply computing processes, so I\u2019ll go with the most recent. A salesman was bragging on a nation-wide publication that their B2B system boasted \u201c<em>AI technology to reduce overbooking to 0,01%<\/em>\u201d. Could you please explain us peasants how\u2019s that, good Sir? It turned out that post-booking, a \u201crobot\u201d in their system would send a couple of e-mails to the hotel, asking to reconfirm the booked room. If there was no reply whatsoever, an agent at their call center would contact the hotel to check what the problem was\u2026 Useful? Maybe. But as far away from intelligence as a turd.<\/p>\n<p><strong>Big data<\/strong>: to most people, a fuzzy idea related to computers and the black\/green screen from \u201c<em>The Matrix<\/em>\u201d. I keep in my archives the sales material from a software vendor that promises the possibility to \u201ceasily access to <strong>a<\/strong> big data from your back-office\u201d (meaning CRM features).<\/p>\n<p><strong>Blockchain<\/strong>: a very effective stupidometer. The most ludicrous buzzworder I\u2019ve ever seen, wanted to call a simple redistribution functionality of his mediocre booking engine a \u201cblockchain marketplace\u201d. To my enquiry about the naming, he replied: \u201c<em>well, through our marvelous technological advancement, users of our booking engine will be able to sell their own products to each other, avoiding intermediaries<\/em>\u201d. This \u201cvisionary\u201d would keep a hefty transaction fee, so he failed to grasp the \u201cintermediation\u201d concept as well, not to mention his blindness towards industry\u2019s standards. To think that a bank invested half a million bucks on this moron, for chrissake!<\/p>\n<p><strong>Business Intelligence<\/strong>: any report, or anything that\u2019s related to reports, seems to be confused to the term BI these days. A DMC recently was looking to \u201cadopt <strong>a<\/strong> business intelligence\u201d, as if it was something that you buy by the pound or get in an orphanage.<\/p>\n<p><strong>Chatbot<\/strong>: no, Madam, it\u2019s not whatever pops up on the right lower corner of a website. Nor is a synthetic replacement for a human capable of talking and reasoning. I saw a terrible buzzworder threatening a customer support employee to be replaced\u2026 by a chatbot! I wanted to intervene stating that any chatbot would be a better leader than this genius, but I restrained myself. Sorry, I don\u2019t provide free consulting to assholes.<\/p>\n<p><strong>Data Scientist<\/strong>: a favourite on big verticals\u2019 HR desks, although they don\u2019t have a clue what on Earth does a data scientist do. As a result, you find job ads with ridiculous requirements.It\u2019s all related to data, isn\u2019t it? To establish a comparison, it\u2019s like looking for a psychotherapist with a degree in plastic surgery (vaginal reconstruction specialization) and a masters\u2019 in biomechanics, with vast experience in dental prothesis. Good luck finding that rainbow unicorn!<\/p>\n<p><strong>Disruptive innovation<\/strong>: come on, give us a break. Either alone or together, these two words are quickly losing any meaning, especially in the accommodation sector.<\/p>\n<p>Sure, there are more, but I have no encyclopedic intention here. Nor I meant to deride people who don\u2019t know these terms. What I wanted is to shed a red light of ridicule over those showoffs who lightly use terms that they didn\u2019t even bother googling. Next time somebody pops up the wrong buzzword in a conversation, I hope you\u2019ll giggle\u2026 or at least avoid being another buzzworder.<\/p>\n<p>Thanks for reading!<\/p>\n<p><em>Marcello Bresin<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12240 size-full\" src=\"http:\/\/revva.net\/wp-content\/uploads\/2018\/06\/joker.jpg\" alt=\"Glossary of misused buzzords in the Travel Industry\" width=\"700\" height=\"400\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t you pity those morons that want to show off with misused tech lingo?<\/p>\n","protected":false},"author":1,"featured_media":12240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[70],"tags":[81,82],"class_list":["post-12237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-artificial-intelligence","tag-fun"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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