{"id":12601,"date":"2020-10-18T11:55:00","date_gmt":"2020-10-18T10:55:00","guid":{"rendered":"http:\/\/revva.net\/?p=12601"},"modified":"2024-01-12T20:05:21","modified_gmt":"2024-01-12T20:05:21","slug":"hotel-data-between-gut-instinct-analytics","status":"publish","type":"post","link":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/","title":{"rendered":"Hotel data: between gut instinct and Analytics"},"content":{"rendered":"

In past articles, I\u2019ve been offering telltales about managers and business owners who systematically ignored whatever data told them. And the grim results that decision (or lack of it) brought to their companies. Their stance was understandable, though. Those episodes refer to a time where \u201cdata-driven\u201d, \u201cbusiness intelligence\u201d and \u201canalytics\u201d were largely unknown terms in our environment. But in the past few years, I am observing an equally interesting (and destructive) trend. Which is decision makers opting to get and put in place BI tools (even data science teams!), only to dismiss<\/strong> their data-based outcomes. Yep, there’s still a clash between gut instinct and Analytics.<\/strong><\/p>\n

Some of these stakeholders would show off at trade fairs, elevating their profiles though abundant use of tech buzzwords. Others would trust their IT staff (which usually know close to nothing about business, and as much as their employers about BI), spending a fat check on something nobody can milk off.<\/p>\n

Data-driven my a$$<\/h5>\n

When it comes to put their data to use, said decision makers would still follow hunches<\/strong>, rather than take rational, fact-based resolutions.<\/p>\n

The identikit of such gut-driven decision makers is quite obvious: usually old-school, self-made, non-analytical persons. Such characters are identifiable with a simple test: show them a graphic or two with their own data. But on a different format, not their usual tabular reporting. Depending on their reaction to the test, I will know if the war is over. After all, they made it all this way without any help from bloody data, didn\u2019t they? I get it, time to give up. Under no circumstances they’ll accept suggestions from a computer.<\/p>\n

Please note I am not criticising anybody here. Especially people who actually made it on their own, by pure guts (mental or not). They have all my admiration and respect. But their brainwork and decision process roots on feelings.<\/strong> They made up their minds long before data was available and served. Since I know no way to eradicate that deep ingrained habit, I\u2019d rather throw the towel and wave goodbye, with my sincere best wishes.<\/p>\n

Confirmation biased boss<\/h5>\n

Then there\u2019s the middle (aged?) batch, those who recognise the need for data-driven decisions, and act upon that recognition. Yet, they tend to use data only to confirm<\/strong> their hunches. I confess I was one of these characters when I owned a tour operator. This is known as confirmation bias<\/strong>, and it sucks, unless we\u2019re talking about love interests here. It\u2019s probably worse than ignoring data insights! At enterprise level, where analysts and data scientist are brought in to solve business problems, the issue would spread exponentially. Either the specialists shape findings to please the big boss\u2019 ideas (consciously or not), or they iterate the analysis ad infinitum, offering as much solutions and interpretations as members the data team has, squared.<\/p>\n

Freshmen data jockeys<\/h5>\n

The next generations of managers are learning at universities the absolute need for data decision processing and the relevant skills. So for a while we will witness interesting company-wide battles between young hotshot and old farts. Until one day, the decision-taking process will be entirely left to a collection of neural network<\/strong> algorithms (or whatever technology will be available then). At that point, managers will be able to focus on what they do best: complain, delay payments and play office golf.<\/p>\n

Be aware though, that there are already industries (finance and insurance, for instance) successfully working with those artificial neural networks, and other things we backward travel traders might see as science fiction. Except airlines -and to some extent, large branded chains- we hoteliers only spend in innovation when our competitors are benefitting from it, not before. Apparently, we have a high degree of risk aversion on our DNA. If only we knew that risk management is also part of data management (see article here >><\/a>), which can also be automated through data-driven processes!<\/p>\n

Thanks for reading<\/p>\n

Marcello Bresin<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The clash between gut instinct and analytics in the hotel industry’s data landscape is ongoing. <\/p>\n","protected":false},"author":1,"featured_media":4503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[73],"tags":[84,93],"class_list":["post-12601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-data-management","tag-strategy"],"acf":[],"yoast_head":"\nHotel data: between gut instinct and Analytics - BIFLIX<\/title>\n<meta name=\"description\" content=\"Hotel data: between gut instinct and Analytics. From old-school decision-makers to confirmation bias, hotels are far from data-driven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel data: between gut instinct and Analytics - BIFLIX\" \/>\n<meta property=\"og:description\" content=\"Hotel data: between gut instinct and Analytics. From old-school decision-makers to confirmation bias, hotels are far from data-driven.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"BIFLIX\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-18T10:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-12T20:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"271\" \/>\n\t<meta property=\"og:image:height\" content=\"241\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mbresin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mbresin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/\"},\"author\":{\"name\":\"mbresin\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#\\\/schema\\\/person\\\/6dfd8c578b6171400f04704434e47c7a\"},\"headline\":\"Hotel data: between gut instinct and Analytics\",\"datePublished\":\"2020-10-18T10:55:00+00:00\",\"dateModified\":\"2024-01-12T20:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/setup_img2.png\",\"keywords\":[\"Data Management\",\"strategy\"],\"articleSection\":[\"strategy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/\",\"url\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/\",\"name\":\"Hotel data: between gut instinct and Analytics - BIFLIX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/setup_img2.png\",\"datePublished\":\"2020-10-18T10:55:00+00:00\",\"dateModified\":\"2024-01-12T20:05:21+00:00\",\"description\":\"Hotel data: between gut instinct and Analytics. From old-school decision-makers to confirmation bias, hotels are far from data-driven.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/setup_img2.png\",\"contentUrl\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/setup_img2.png\",\"width\":271,\"height\":241,\"caption\":\"Hotel data: between gut instinct and Analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/hotel-data-between-gut-instinct-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hotel data: between gut instinct and Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#website\",\"url\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/\",\"name\":\"BIFLIX - No-code Marketing & Ecommerce analytics\",\"description\":\"Easy hotel data analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#organization\"},\"alternateName\":\"BIFLIX Analytics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#organization\",\"name\":\"BIFLIX\",\"url\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/logo2.png\",\"contentUrl\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/logo2.png\",\"width\":389,\"height\":389,\"caption\":\"BIFLIX\"},\"image\":{\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/biflix\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imssc.org\\\/biflix\\\/#\\\/schema\\\/person\\\/6dfd8c578b6171400f04704434e47c7a\",\"name\":\"mbresin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e06a2e80ec57faae04793048671973f3a6da0f2468df55e3c2c8ab579d7896f1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e06a2e80ec57faae04793048671973f3a6da0f2468df55e3c2c8ab579d7896f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e06a2e80ec57faae04793048671973f3a6da0f2468df55e3c2c8ab579d7896f1?s=96&d=mm&r=g\",\"caption\":\"mbresin\"},\"sameAs\":[\"https:\\\/\\\/imssc.org\\\/biflix\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel data: between gut instinct and Analytics - BIFLIX","description":"Hotel data: between gut instinct and Analytics. From old-school decision-makers to confirmation bias, hotels are far from data-driven.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/","og_locale":"en_GB","og_type":"article","og_title":"Hotel data: between gut instinct and Analytics - BIFLIX","og_description":"Hotel data: between gut instinct and Analytics. From old-school decision-makers to confirmation bias, hotels are far from data-driven.","og_url":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/","og_site_name":"BIFLIX","article_published_time":"2020-10-18T10:55:00+00:00","article_modified_time":"2024-01-12T20:05:21+00:00","og_image":[{"width":271,"height":241,"url":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png","type":"image\/png"}],"author":"mbresin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mbresin","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#article","isPartOf":{"@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/"},"author":{"name":"mbresin","@id":"https:\/\/imssc.org\/biflix\/#\/schema\/person\/6dfd8c578b6171400f04704434e47c7a"},"headline":"Hotel data: between gut instinct and Analytics","datePublished":"2020-10-18T10:55:00+00:00","dateModified":"2024-01-12T20:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/"},"wordCount":668,"publisher":{"@id":"https:\/\/imssc.org\/biflix\/#organization"},"image":{"@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png","keywords":["Data Management","strategy"],"articleSection":["strategy"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/","url":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/","name":"Hotel data: between gut instinct and Analytics - BIFLIX","isPartOf":{"@id":"https:\/\/imssc.org\/biflix\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#primaryimage"},"image":{"@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png","datePublished":"2020-10-18T10:55:00+00:00","dateModified":"2024-01-12T20:05:21+00:00","description":"Hotel data: between gut instinct and Analytics. From old-school decision-makers to confirmation bias, hotels are far from data-driven.","breadcrumb":{"@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#primaryimage","url":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png","contentUrl":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png","width":271,"height":241,"caption":"Hotel data: between gut instinct and Analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/imssc.org\/biflix\/hotel-data-between-gut-instinct-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/imssc.org\/biflix\/"},{"@type":"ListItem","position":2,"name":"Hotel data: between gut instinct and Analytics"}]},{"@type":"WebSite","@id":"https:\/\/imssc.org\/biflix\/#website","url":"https:\/\/imssc.org\/biflix\/","name":"BIFLIX - No-code Marketing & Ecommerce analytics","description":"Easy hotel data analytics","publisher":{"@id":"https:\/\/imssc.org\/biflix\/#organization"},"alternateName":"BIFLIX Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imssc.org\/biflix\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/imssc.org\/biflix\/#organization","name":"BIFLIX","url":"https:\/\/imssc.org\/biflix\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/imssc.org\/biflix\/#\/schema\/logo\/image\/","url":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2020\/08\/logo2.png","contentUrl":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2020\/08\/logo2.png","width":389,"height":389,"caption":"BIFLIX"},"image":{"@id":"https:\/\/imssc.org\/biflix\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/biflix\/"]},{"@type":"Person","@id":"https:\/\/imssc.org\/biflix\/#\/schema\/person\/6dfd8c578b6171400f04704434e47c7a","name":"mbresin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e06a2e80ec57faae04793048671973f3a6da0f2468df55e3c2c8ab579d7896f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e06a2e80ec57faae04793048671973f3a6da0f2468df55e3c2c8ab579d7896f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e06a2e80ec57faae04793048671973f3a6da0f2468df55e3c2c8ab579d7896f1?s=96&d=mm&r=g","caption":"mbresin"},"sameAs":["https:\/\/imssc.org\/biflix"]}]}},"jetpack_featured_media_url":"https:\/\/imssc.org\/biflix\/wp-content\/uploads\/2019\/10\/setup_img2.png","jetpack-related-posts":[{"id":12038,"url":"https:\/\/imssc.org\/biflix\/how-to-set-up-a-data-driven-culture-in-travel\/","url_meta":{"origin":12601,"position":0},"title":"How to set up a data-driven culture in Travel Companies","author":"mbresin","date":"30 April 2018","format":false,"excerpt":"Not easy, but not as difficult as it may seem. Give it a try, you need data culture!","rel":"","context":"In "insights"","block_context":{"text":"insights","link":"https:\/\/imssc.org\/biflix\/category\/insights\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/imssc.org\/biflix\/wp-content\/uploads\/2019\/01\/work3.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/imssc.org\/biflix\/wp-content\/uploads\/2019\/01\/work3.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/imssc.org\/biflix\/wp-content\/uploads\/2019\/01\/work3.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":12364,"url":"https:\/\/imssc.org\/biflix\/how-analytics-boost-travel-operations\/","url_meta":{"origin":12601,"position":1},"title":"How Analytics Boost Travel Operations","author":"mbresin","date":"24 June 2018","format":false,"excerpt":"The 3 key drivers to adop BI in any travel-related company, for guaranteed success","rel":"","context":"In "insights"","block_context":{"text":"insights","link":"https:\/\/imssc.org\/biflix\/category\/insights\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/imssc.org\/biflix\/wp-content\/uploads\/2018\/11\/Development.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12264,"url":"https:\/\/imssc.org\/biflix\/convert-predictive-analytics-into-money\/","url_meta":{"origin":12601,"position":2},"title":"Convert predictive analytics into money","author":"mbresin","date":"27 May 2018","format":false,"excerpt":"In late 1997 I was helping some Egyptian DMC streamline operations, when terrorists stroked at Deir el-Bahri, the heartbreaking Luxor Massacre. About a year later, not one but two hurricanes (Mitch and George) broke havoc in the Caribbean, where I was operating my own DMC. In 2010 half the world\u2019s\u2026","rel":"","context":"In "insights"","block_context":{"text":"insights","link":"https:\/\/imssc.org\/biflix\/category\/insights\/"},"img":{"alt_text":"predictive analytics cycle","src":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/05\/pred-anal-1024x576.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/05\/pred-anal-1024x576.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/05\/pred-anal-1024x576.png?resize=525%2C300 1.5x"},"classes":[]},{"id":12393,"url":"https:\/\/imssc.org\/biflix\/the-two-leading-causes-of-tour-operators-deaths\/","url_meta":{"origin":12601,"position":3},"title":"The two leading causes of tour operators\u2019 deaths","author":"mbresin","date":"15 July 2018","format":false,"excerpt":"A personal and unconventional opinion on travel companies demises","rel":"","context":"In "insights"","block_context":{"text":"insights","link":"https:\/\/imssc.org\/biflix\/category\/insights\/"},"img":{"alt_text":"two leading causes of tour operators\u2019 deaths","src":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/07\/rip-natalie.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/07\/rip-natalie.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/07\/rip-natalie.png?resize=525%2C300 1.5x"},"classes":[]},{"id":12246,"url":"https:\/\/imssc.org\/biflix\/human-obstinacy-defeats-ai-in-the-travel-arena\/","url_meta":{"origin":12601,"position":4},"title":"AI’s Struggle Against Human Tenacity in Accommodation","author":"mbresin","date":"20 May 2018","format":false,"excerpt":"Although the term has been lingering in academic and science fiction settings for over 70 years, it seems to me everybody realized two days ago that AI is the new magical panacea that will end profitability issues overnight, replacing \u201cbig data\u201d (which now sounds so 2016). As such, everybody and\u2026","rel":"","context":"In "insights"","block_context":{"text":"insights","link":"https:\/\/imssc.org\/biflix\/category\/insights\/"},"img":{"alt_text":"AI travel","src":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/05\/AI-travel.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/05\/AI-travel.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/05\/AI-travel.png?resize=525%2C300 1.5x"},"classes":[]},{"id":12341,"url":"https:\/\/imssc.org\/biflix\/using-ai-to-forecast-sales-and-demand\/","url_meta":{"origin":12601,"position":5},"title":"Using AI to forecast sales and demand","author":"mbresin","date":"17 June 2018","format":false,"excerpt":"In a previous article about predictive analytics >> that only a couple of close friends read, I stated that such procedure can actually convert data into money. This time, I bring a practical study case to\u00a0demonstrate that I was not overstating. Well, I shouldn\u2019t be demonstrating anything, as anybody working\u2026","rel":"","context":"In "insights"","block_context":{"text":"insights","link":"https:\/\/imssc.org\/biflix\/category\/insights\/"},"img":{"alt_text":"Expectactions - ML Forecasts","src":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/06\/Expectactions.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/06\/Expectactions.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/06\/Expectactions.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/revva.net\/wp-content\/uploads\/2018\/06\/Expectactions.png?resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfiTrI-3hf","_links":{"self":[{"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/posts\/12601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/comments?post=12601"}],"version-history":[{"count":0,"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/posts\/12601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/media\/4503"}],"wp:attachment":[{"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/media?parent=12601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/categories?post=12601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imssc.org\/biflix\/wp-json\/wp\/v2\/tags?post=12601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}